Bringing the hybrid consumer into the fold Picture this: You have twins and their fifth birthday party is around the corner. Planning this party has become quite stressful because, unfortunately, their tastes are different. One prefers to have a Batman themed party while the other wants...
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Fundamentals of loyalty marketing We’re taught that the best way to show gratitude is to present someone with a gift, send a card or perhaps just a simple ‘thank you’ note to show our appreciation. Retailers prefer to say thank you with loyalty cards. More and more...
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Make informed decisions for your business with a good POS A good Point of Sale (POS) these days seems ubiquitous. You see them in most stores, but smaller businesses often don’t want to invest in a POS, thinking they can keep control without one. Some of...
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The Easter shopping season has arrived Easter holidays are around the corner. This means extra foot traffic through shopping malls and stores. Retailers are kept on their toes as they try to make sure everything and everyone is prepared for the rush of customers. While profitability is...
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From apps to politics, 2015 was a whirlwind of events affecting the retail industry We are fast approaching the end of the first quarter of 2016, and the year is moving by so fast it seems like we haven’t had time to properly evaluate 2015. So...
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Looking back and planning ahead It’s that time of year, the one most businesses hate but can’t ignore: it’s time to submit your year-end financials. By this stage, most businesses have probably completed theirs, but what have you forgotten? Take a look at the year-end checklist,...
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OK Foods Intermeat Mafikeng, capital of the North West Province recently seen the opening of OK Foods Intermeat and Liquor store, a major new retail player in town. This OK Foods store is in terms of number of POS points (21), one of the biggest stores...
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Why/why not? What more can be done in the loyalty space that will: (a) Improve the customer's experience? (b) Extract the maximum value for the retailer? BY FRANCOIS LOOTS, Managing Director, Infinity. It is estimated that there are more than 100 loyalty programmes in operation in South Africa. Not...
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BY ERIK VAN AS, Product Development and Strategy Officer. Retail automation is a constant and necessary process for retailers on the path for ever increasing efficiency. It is about increasing the service offering to the customer at the lowest possible overhead, which can only be...
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