Arch Loyalty

Why Loyalty

 

Interactive engagement with your customer is the new holy grail of marketing – contributing more to customer loyalty and profitability than many other factors. Acquiring and keeping loyal customers is the cornerstone of building a profitable, thriving retail operation. Loyalty is a symbolic relationship between a store and a customer, where both gain from the relationship. An integrated Arch solution was developed with Infinty, a product of ONE/ONE to give te retailer a loyalty product offering.

 

Advantages to the customer

 

  • No card or membership joinging fee

 

  • Cash-back on purchases

 

  • Instant gratification through discount rands awarded at POS

 

  • The card functions as a debit card, where card balance can be tendered as payment at POS

 

  • Rands awarded and balance printed with each transaction on cash slip

 

  • Customer can check card balance on-line or in-store on Infinity terminal

 

  • Card can be tendered inter-store in the case of a chain store operation.

 

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Advantages to Retailer:

 

  • Cheaper to retain: It is less expensive to retain current customers than it is to seek new ones

 

  • Discuss experiences positively: Loyal customers are more likely to discuss past service experiences positively than non-loyal customers

 

  • Secures the relationship – combats competitor offers and company’s own shortcomings

 

  • More accessible: loyal customers are more easily accessible than first-timers, making targeted marketing more feasible

 

  • Grow revenue, through increased basket size, number of feet, churn and revenue per card member

 

  • Build own customer data base, with tiered structure, allowing for target marketing to selected groupings (primarily through sms)

 

  • Effective campaign design and management, where returns are directly measurable

 

  • Supplier participation in campaigns, carrying part of the cost and offering product level rewards