f) Themis Electronic Shelf Labels (ESL)
An integrated Shelf Label Solution runs on this hardware.
What is Themis ESL?
The name Themis is from Greek mythology, and stands for inter alia Law and Order. The purpose of the product is to restore order to the process of managing shelf prices, hence the symbolic reference to Themis. The product consists of a number of electronic displays, mounting systems, RF (radio frequency) AP’s (access points) and a communication host system.
The electronic displays uses the latest e-paper display technology which allows for flexible layout, is easy to read, and is available in various sizes ranging from 1.5” up to 6”. Various mounting systems are available for mounting the displays to shelves or can be employed as stand-alone. The RF AP allows for flexible deployment because line of sight is not required, and offers bi-directional communication. This means that each display will transmit a confirmation message with each update.
How ESL can benefit your business
- Consumer confidence:
The primary reason for investing in ESL is to achieve maximum consumer confidence, by eliminating discrepancies between system and shelf pricing;
- Energy efficiency:
The low frequency RF allows for a relative low cost, and easy deployment compared to other products of this nature. The display technology applied (e-paper display technology) reduces energy consumption significantly;
- Store type:
Themis ESL is suitable for both wholesale and retail type store layouts
- Phased deployment:
The abovementioned architecture also allows for a progressive deployment, which means no huge capital outlays will be required. For example, first implement it in selected shelves where prices need to be changed frequently;
- Speed of change:
ESL supports the fastest way to update the prices in the store. Reaction to market situation was never so easy. Prices can be changed several times a day by only one click. No manual price changes are needed anymore;